Trailer Music Labels (Music Libraries for Licensing)

Hello Composers, Mike here! :smiley:
I am, like many of you composers in here, interested in getting into the Trailer Music niche as a composer. Why? The money is amazing if you can get placements. :stuck_out_tongue:

I did some research to find what Trailer Music Labels and Music Libraries are out there, and came up with this list. But I would love to get more tips on music libraries specialising in trailer music from you.

I would also love to hear from all of you who have experience working with trailer music labels, even if you haveā€™t got any placements or even got your music accepted to an album release yet. =)

List of Trailer Music Libraries (Labels/Publishers)

Again, please share more Trailer Music Labels that you know, and any experience you have working with them! :slight_smile:

Sincerely,
Mikael ā€œMikeā€ Baggstrƶm
Founder of professionalcomposers.com

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So the big ones that are top of the industry are 2WE, Siix music and sound, Audiomachine and Giant Apes.

The ones who donā€™t take on composers are Giant apes and 2WE. You have to reach a certain standard to get on the books with those guys, and even then they contact you, not the other way around. This is because nearly every track they publish is actually synced :crazy_face: madness I know. Youā€™ll find composers such as Mark Petrie and Alex Moukala on those books. Alex does YouTube tutorials, definitely worth a watch! Also Mark is a lovely guy and recently had 6 tracks synced in a month and 2 didnā€™t even have any amendments. Thatā€™s unheard of and basically shows the standard weā€™re talking about here. Plus, he wrote this track and then just for giggles, booked an orchestra to perform it ā€”> https://youtu.be/i7nHc1wIWhY

So Iā€™m basically working with Siix, they take on composers but they have a ladder system. You work up the ladder through stringent amendments. This usually takes around 3 years to get a placement. Plus I warn anyone getting into this that any feedback you get is extremely harsh. Especially off Siix as theyā€™re a new company with even higher standards than most at the top of the industryā€¦ they are currently top of the industry and have only been going three years.

I would approach a company such as Gargantuan first, they take on trailer music that around averageā€¦ get a name for yourself and at the same time do amendments for one of the bigger trailer libraries. Remember that just because gargantuan donā€™t give much feedback doesnā€™t mean your up to the standardā€¦ youā€™ll need to be working towards a placement with the big guys too. :slight_smile:

Few tips to get peeps started.

  1. Trailer music is episodic. At its most basic form itā€™s intro, rising section, climax. Though youā€™ll hear mid sections either between intro and rising or rising and climax, stings at the end and boom hit bramms to finish.

  2. After your arrangement is well established your elements need to be good. Donā€™t base your ideas off youtube materialā€¦ epic youtube isnā€™t the same. Either learn from the piece I shared above or the aquaman trailer piece linked here ā€”-> Sidewinder Ghosthack

Thatā€™s possibly my favourite trailer piece.

  1. Donā€™t include melodies. Think of your trailer as a backing trackā€¦ only rhythmic ostinato.

  2. Youā€™ll hear trailer guys say your realism is offā€¦ their version of realism is different to ours. Your dynamic range needs to be smaller with subtle variation in your mid, vib and expressionā€¦ thatā€™s what they actually mean.

  3. Lastly, your piece should feel extremely dense by the endā€¦ this isnā€™t down to processing so donā€™t go compressing the crud out of stuff to get the sound, theyā€™ll just reject your piece. Itā€™s just the sheer amount of layered instruments that are systematically picked to fill the gaps in the frequency graph. Thereā€™s lots of EQ carving that goes on to make these 100+ instruments sit well. Above all though your drums should still be the loudestā€¦ so if theyā€™re being overshadowed then you still need to carve more out.

Top tip - youā€™ll have this but your strings EQ should be cut with a high pass at around 150hz and ducked 2/4db around 600/700hz
Just so you can hear everything else.

Hope all this helps. Went a bit OTT :crazy_face:

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Just a slight correction here that 2WEI are not a publisher, they are composers. Most of their trailer work goes through Position Music.

Iā€™d dispute that Siix are the ā€˜top of the industryā€™ there are many other labels and pubs that could claim the same thing, some that have already been mentioned and others that work more behind the scenes but still pull in huge placements.

Iā€™d also say to aspiring trailer writers that a big publisher doesnā€™t always equal placements for you and that the more composers they have the less time time they will have to develop each of them as a writer.

My three biggest tips for anyone looking to get into trailers would be one, you need to be patient, from contacting a library to getting placements and then being paid can take 1-2 years.

Two, only go into it if you love the style, otherwise you will burn out very quickly.

Finally, take the time to find the right publisher for you, your working relationship with them will be key, look at how much they are willing to invest in you and donā€™t just give away all your music to the first one that says yes.

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Yes they are composers and your right the do go through another library dis. I agree there, and yes any one of these could argue that theyā€™re top of the industry. From what Iā€™ve observed this is what I believe and itā€™s totally subjective. Just like most of the industry! :smiley:

100% agree with you on only go into it if you love it. Itā€™s a huge commitment otherwise!

Iā€™d hasten to add that yes you have too find the right publisher, but Iā€™d pick a popular style too that you know gets regular syncs firstā€¦ then pick the best publishers afterwardsā€¦ though tbh Iā€™d get my foot in the door with a slightly weaker publisher first, thatā€™s just personal opinion though as at least your making progress thatā€™s visible with your music. Plus youā€™ll hopefully make money from some unexpected syncs as tryout progressing. This is turning into a really interesting thread!

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Thatā€™s for me personally the biggest point of all. I finally got an answer from a publisher that said write an album with a deadline, and I have realized that itā€™s not what it looks like to be, so I had to stop the production, just because I couldnā€™t handle the time & projects I had. Itā€™s okay, it sucks and itā€™s a failure, but I said to myself that if I write music for that kind of thing, I want to enjoy the process and not feel pressured by a deadline I canā€™t make.

@Mikael So I wouldnā€™t think of $$$ first. Believe me, no matter how great the syncs can be, you will never feel likeā€¦ā€œhey, so easy, I can do hundreds of those tracksā€¦ā€. Itā€™s not how it works. After four tracks I was likeā€¦ā€œhey, what should I do next?ā€ā€¦I was exhausted mentallyā€¦What I would do instead if you are really serious about it because you really need to be serious about it, first write an album before contacting anyone. First, you donĀ“t have any pressure from the publisherā€™s deadline, second, youā€™ll most likely enjoy the process much much more. Which is but far the most important thing for me. If I canā€™t enjoy the process, I feel bad. And if I feel bad, I canā€™t do great.

The music that you write is what you feel from inside. Itā€™s the mirror of your inner self.

Then trailer music is not always trailer music. If you really want to be successful with it you need to be at the same level as the guys who get the syncs, and you can only be there by making insane quality tracks. I doubt that you can pull off major quality tracks within 10 working days ā€¦ thatā€™s a typical deadline for writing an album on average. If you can ā€“ congratulations. Then go for it.

I talked about it with @Geoffers and I can tell pretty quickly how much time people have invested in making a track in what genre. Itā€™s not uncommon that you find some tracks where the production took roundabout 4 months. It all comes to the complexity of the factors how far you want to go with the track quality-wise.

An album should have a concept behind it. And remember that those tracks have to be at a standard of the same caliber as the pictures you see in the theaters. Every second count. Every hit needs to be on point. Everything needs to make sense, as the supervisors will at it with a microscope and if he doesnā€™t like your string-sound, you need to improve it. He doesnā€™t like a cut? You need to change it. He doesnā€™t like the instrumentation, you need to re-do it. Thatā€™s what most people miss in the beginning. As I have said, when you start working on 10 seconds for 2 straight days, only THEN you understand where you truly ended up.

Of course, itā€™s rewarding when you see a nice paycheck that pays you the next month up-front, but you need to have a lot of them and it gets exhausting pretty quickly. You better never doubt WHY you started all of this. As if money is the only motivation, I think itā€™s not the right approach.

And on the other side, I see some guys in that genre starting their own sync-companies, so it just tells me again, that they lack money at some point if they donā€™t want to split 50/50 with publishers anymore. I donā€™t know. Maybe they have so many contacts now that it doesnā€™t make any sense to continue working for someone else.

Another site: audionetwork.com

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@Mikael there is one thing that I see a lot of people struggle the most ā€¦ the sound-quality.

If you ask me after hearing a lot of trailer music I would suggest you to buy these types of tracks and work with them as a reference ā€“ because thatā€™s the quality you want to have.

But itā€™s doesnā€™t mean that all the tracks on the same album are well produced. You need to analyse and pic up only the best of the best, otherwise you will end up getting average mixing results, because not every single track was mixed to ā€œperfectionā€ and not everyone is able to pull of great mixes out there. Every track is different in track counts, instrumentation and what not and you know how hard it can be if you compose and mix your own music too, as you just lose perspective. Here is another great track that I personally like.

The biggest issue I have with trailer music is that on the one side itā€™s very simple, the instrumentation, the harmonies, the breaks etc. but thatā€™s the struggle when you start doing it yourself. You oftentimes (at least I feel like that) that you end up with something that you have already heard beforeā€¦and thatā€™s the biggest pain, at some point it gets very tinny in terms of what is out thereā€¦thatā€™s why many publishers ask to be more diverse and more interesting, more special. And then you try to be special and understand how fu$Ā§&ing hard that is!

I think that @Geoffers suggestion with smaller labels is good, as you are able to grow and learn. But I think as well, if you feel like that one of your tracks might be something special indeed, then I would try to put into a bigger known library, as they will help you to make it even more special for sure.

One of the biggest issues that creatives usually have is the ā€œegoā€. I think at some point, especially this type of music you need to get rid of very fast, otherwise you will quickly end up being very disappointed.

Lately, I have scored an advertising spot and before the project I told myself that itā€™s not my spot, itā€™s the spot of the director, so no matter what I do musical-wise, I will only listen to him and not what I personally like. There is a whole team behind it. When you do this, itā€™s far more enjoyable, as you donā€™t care much about what you think, so the writing comes more easier. You donā€™t need to express yourself. Your job is just to help the vision of the director and the team.

But if you start saying: ā€œYeah, but I think itā€™s better to do this and thatā€¦ā€, puhā€¦that can go very wrong. I know, splitting the creative & expressive part from that serving part is something that I see many people struggle. So before telling that a composer did something really weird, itā€™s not him oftentimes, itā€™s more likely the vision of the director.

Lately, I have played ā€œLast Of Usā€, and there were moments were I thought, I would never put that music here at that scene ever in my lifeā€¦but itā€™s not my gameā€¦itā€™s someone else, so Iā€™ll better shut up and just play it or watch it without putting my ā€œlikingsā€ into it. Itā€™s something I had to learn over timeā€¦itā€™s something I only could understand after working with people who had no idea about music but shared their emotions. Itā€™s not easy to find a balance, but itā€™s the only way to succeed when working with other creators.

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For what its worth I think a publisher giving a really tight deadline to a composer they havenā€™t worked with before for a full album and no advance is expecting a lot.

I can understand more if the deadline is because its a single track thatā€™s maybe being added to an upcoming album but full solo albums take time. There are a few styles that are generally quicker to produce (percussion/sound design) tracks but they still need time if you donā€™t want the result to be pretty generic.

There are people that have been in trailers a good while and are very good at producing high quality tracks at speed but it takes a lot of experience.

I worked on my last solo album for 8-9 months (off and on) and that time allows me to experiment properly and develop so I enjoy the process. I think if I was given a very tight deadline like you have been given the process would be significantly less enjoyable.

Customs are a different story and here you will often come across very tight deadlines, sometimes just a few hours to produce a track, with potentially lots of revisions down the line. The pay off is in the fee.

Just a note on composers starting their own publishing, from what Iā€™ve seen it tends to be some of the very successful ones who have gone for it. I think like you say they are tempted by the idea of keeping 100% of their own placements and making a percentage from the other composer they get placements for. Its a very competitive arena though.

The dangers I currently see in the trailer world are more from new publishers with no experience or contacts who are able to convince composers to sign over their tracks exclusively. Those tracks then just sit there collecting dust and when that happens, like most things that donā€™t sell the prices get slashed so they may start undercutting everyone else which drags fees down for everyone.

Apologies for the ramble but I guess what Iā€™m getting at is that although there are lots of things in trailer music that can put people off its rarely universal and across all publishers so it might just take a while to find a good working relationship that suits you.

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Hey man thank you for the info! Do you know how to submit to any of these labels ? Iā€™m having a hard time finding that info.