A question for the pros out there. As I get more into the business aspect of composing, with building a personal bio, an official YouTube channel, website et al, are there any suggestions as to “naming” your business? For example, my SoundCloud page goes by the pseudonym, “Parnassus Musique.” I’ve been thinking of using this name as my publishing name under ASCAP as well.
I understand that as a freelance composer, it’s probably best to use your real name for the purpose of name recognition so people know who is actually the real composer behind the music, rather than some generic studio name. I have an idea for a professionally designed logo and an animated logo splash to play before each of my YouTube videos, just like the beginning of a movie trailer with the studio’s name.
But, I stuck on whether to use my publishing name and logo, or if I should just use my real name and design a logo to match that? Any suggestions? What do you guys do?