wanted to share something interesting that I came across today. I will not say what company, who, etc. but it’s really funny that even those guys don’t know what they are writing in their posts, so don’t inform themselves??? I don’t know…I mean it was just funny…so…
I got an email where you can listen to a high-quality-mix" in 96kHz/24bit on SoundCloud.
Okay, I read again: “A high-quality-mix on SoundCloud in 96/24…”
My first thoughts: Have a missed something? Do we really have finally a platform that started to stream in high-resolution?
So, I quickly went to SC and checked again their quality-standards. But…nothing has changed. They still run a max of 256kbps AAC (similar to the quality of 320kbps mp3.) But that’s not everything to the story. Because they do have a Go+ account that costs $9,99/m, they downgraded the free account to 64kbps – it was already two years ago.
So there are two points that I ask myself:
1.) Why do Pro-companies say something like high-quality sound, but stream it on Soundcloud to show the listeners that it’s not true. And
2.) Why are streaming services downgrade the already existing poor sound-quality of 320kbps?
What I do take out for myself is still that listening to bought CDs is still the best experience that not only musicians but consumers can do today. There are some interesting studies about how low-quality sound is making us sick, depressive, and aggressive. So as a producer and composer, I almost never listen to music on the internet, only to listen to the tracks once to buy and enjoy through my audio-interface, where no algorithms are reducing CD quality.
And what do you think guys?